About

The architects behind Growfer.

Growfer is built by two working architects, not a marketing team. We measure what AI answer engines say about your business because we kept needing that answer ourselves — and nobody was giving it to us straight.

Our story

Born from real-world consulting work.

We founded Peakweb in 2025 to give ambitious companies direct access to senior technical expertise — no layers, no overhead, just architects who have done the work. Between us that is a combined 35+ years spent building products at startups, transforming digital experiences at Fortune 500 companies, and leading engineering teams across continents.

The same question kept coming up on engagement after engagement: people were starting to find businesses through ChatGPT, Perplexity and AI Overviews instead of a list of blue links, and no one could say what those systems were actually saying about them. Growfer is our answer — run the prompts, score what comes back, and hand over a prioritized list of changes an engineer can ship.

Who you’ll work with

Two founders, both still shipping.

Mark Cotton

Principal Frontend Architect

Nottingham, United Kingdom

Mark has spent more than 15 years leading global frontend teams and shipping digital experiences across a wide range of industries and company sizes. As Principal Technical Architect at Tech Mahindra and Frontend Practice Lead at BORN Group, he guided teams across the US, UK, EU and Asia on work that moved revenue and customer experience, not just velocity charts.

That practice-lead perspective is what Growfer measures from: the pages AI engines read are the same pages real customers land on, so the fixes we recommend have to hold up as production frontend work — semantic markup, structured data, performance and accessibility included.

Connect with Mark on LinkedIn

Nathan Nobbe

Principal Solutions Architect

Englewood, Colorado

Nathan has worked 20 years in technology, as both a consultant and an employee, partnering with organizations that range from three-person startups to Fortune 500 enterprises. As Solutions Architect at Tech Mahindra and BORN Group he delivered mission-critical projects across the full stack, spanning cloud architecture, AI implementation and complex system integrations.

Growfer grew directly out of that work. Answer engines had quietly become a discovery channel that nobody was measuring, so we built the audit we kept wanting for clients: run the prompts, see what the models actually say about you, and get a prioritized list of changes rather than another report.

Connect with Nathan on LinkedIn

See what AI says about your business.

Run a free basic audit — no card required — and see the prompts, the answers, and the fixes we would make first.

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